School of Art and Design

The School of Art and Design


I. Overview

In order to improve the education level, the school of art and design insists on the principle of “Discipline oriented, Major oriented”, which is guided by President Xi Jinping’s thought of socialism with Chinese characteristics in the new era, based on the school-running position, and under the pattern of coordinated development of multi-disciplines. Relying on disciplines, taking employment as the orientation, taking reform and innovation as the driving force, creating discipline characteristics, facing the needs of the Guangdong-Hong Kong-Macao Greater Bay Area and Guangdong’s economic and social development, we aim to cultivate the professional talents who study of the traditional art and marine culture, have professional quality, master the basic knowledge of modern art design, have strong practical ability, active innovative and entrepreneurial thinking, high overall quality, and advanced application-oriented art design.

   

II. Undergraduate Programs

The school has refined the concept and principle of “Three New and Three Strong” through the whole process of talent cultivation, discipline construction, social service, integration of industry and education, and has formed our own characteristics and core competitiveness. It is the educational thoughts and specific practices and useful explorations based on the concept of “Undergraduate Student-Oriented”. Currently, there are two  majors for undergraduate students, including Digital Media Art and Environmental Design, with 793 students enrolled. The employment rate of 2020 graduates was 93.42%, which won the first prize in our University. Under the university’s “14th Five-Year Plan” framework, the school will take the construction of first-class disciplines as the direction, focus on creating golden courses, strengthen undergraduate professional and faculty construction, and continuously enrich the connotation construction. At the same time, according to the university’s overall arrangements. the school strive to build three undergraduate majors during the “14th Five-Year Plan”period, and initially form a professional group of art and design with maritime characteristics, have more than 1500 students. To better serve the regional economy and culture of the Guangdong-Hong Kong-Macao Greater Bay Area and the Pearl River Delta Economic Zone. Actively try to use online education resources and realize the sharing of high-quality teaching resources through large-scale open online courses (MOOCs), small-scale private online courses (SPOCs), flipped classrooms, etc., and gradually form an art design education system that integrates undergraduates and masters.


   

   


III. Faculty

We have two departments, including department of Digital Media Art and Environmental Design,and have a team of high-level teachers with a combination of full-time and part-time, we have 43 teachers, including 37 full-time teachers, 2 professors, and 7 associate professors. Among the full-time teachers, 33 people have the master's degree or the doctoral degrees, accounting for 89.2%. There are 35 full-time teachers with intermediate or above professional technical positions or master's degree or above, accounting for 94.6%; Teachers with practical experience of industries account for 100%; there are 25 double professionally-titled teachers. Most of them have engineering background and rich practical experience.


   

IV. Facilities

At present, we have built more than 2,000 square meters of campus training bases, including 10 training rooms, such as VR simulation training platform, art gallery, animation training platform, digital design training room, school-enterprise cooperation units and off-campus training bases and so on. There are more than 10 practice teaching bases. The practical teaching of each major is based on the characteristics of different majors, combined with the theoretical teaching of the major, and scientifically set up practical training projects to form a relatively complete and scientific training system. The opening rate of practical training courses reach 100% of the requirements of the syllabus, specifically including professional courses. Combining theoretical knowledge and practical operation links in practical courses, experimental courses, and improved in actual combat. In addition, we also arrange to conduct off-campus professional internship, organize students to conduct professional sketching, professional investigation, market research and professional practice under the guidance of professional teachers, combine theory and practice, combine professional and market, combine internship and employment, so as to achieve good teaching effect.


   

   

V. Academics& Scientific Research

In recent years, the teachers have conducted 3 humanities and social science research projects of the Ministry of Education, 20 ministerial and provincial-level research projects, 32 school-level research projects, guiding students to win 142 awards in various competitions, and publishing 14 books (textbooks). Published 87 papers in professional journals at all levels and obtained 32 related patents.


   

   

VI. International Cooperation

At the same time, we are trying to explore the establishment of cross-regional and cross-school joint talent training mechanisms such as mutual recognition of credits, joint practice, and student exchange with brother universities and domestic and foreign universities. Through teacher-student exchange, scholar exchange, cooperative education, cooperative research. Strengthen international exchanges and cooperation in the form of academic conferences, further improve the quality of education, make full use of high-quality higher education resources, improve the diversified educational structure system, and gradually form distinctive international education characteristics.






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